Wayne Hemingway

Hemingway seams to be a very active person, thats my first impression. I have been reading on his very informative website.

Hemingway and his wife Gerardine developed the fashion label Red or dead, this happend after he decided to sell of his then girlfriend, now wife Gerardines clothes on the camden market. It was then clear to him that the fashoin buisness brought alot of money.

The label Red or Dead ended up winning the prestigious British Fashoin Council's Streetstyle Designer of the year Award for 3 years in a row (1996, 1997 and 1998.)

The label were to find in Top man and Topshop the vision for the label was to make a change on the fashoin scene. To break down the elitist barrier that characterised the designer fashion industry.

After 21 seasons they sold the label for a multi million amount.

After they sold Red and Dead the grounded HemingwayDesigns which specializes in affordable and social design. This is mostly housing project. HemingwayDesign is ivolved in master planning, architecture to landscaping and marketing through out the projects. The highest profile The Staiths Souht Bank, a 800 property massmarket housing project on Tyneside for George Wimpey Homes.

So that was a bit of fact about what Wayne Hemingway does, He also has alot of other projects going. To be honest I am Jealous of his energy and maybe his creativity. Maybe because I'm abit on the low now on the Idea department.

It's going to be well interesting to hear him speak today, as he is doing so much I almost couln't grasp it.